How To Develop A Successful Marketing Plan Seminar - The 2021 OPEN MIND Management Best Practices Institute

**How To Develop A Successful Marketing Plan: The OPEN MINDS Seminar On Marketing Strategy**

August 26, 2021 | 1:00pm – 4:00pm EST

A winning marketing plan is a business necessity that every health and human service organization needs – particularly in today’s changing market. However, creating a marketing plan can be a daunting task amidst the shifting environment. In this essential seminar, we will walk through the steps needed to design a successful marketing plan based on your organization’s strategic goals. The following key components will be discussed:

Key steps to building a successful marketing strategy and comprehensive plans
Essential components to developing a marketing budget, including revenue forecasting, expense budgets, and return on investment
Case studies on successful marketing plan development and implementation

Speakers:
Meena Dayak, Executive Vice President of Market Intelligence, OPEN MINDS
Kelvin J. McCord, Senior Associate, OPEN MINDS