Join us before or after the institute for one of our can’t-miss executive workshops. Workshops will be held at the Hilton Long Beach.
Designing & Implementing Innovative Clinical Treatment Programs: An Executive Summit & Showcase
Tuesday, August 14, 2018 | 9:00am – 4:00pm
The focus of the summit is on exploring successful innovative treatment programs for consumers with complex support needs. The day will kick off with an overview of the trends driving new innovation in the health and human service market and a review of OPEN MINDS’ strategic framework for designing and launching sustainable treatment programs. Additionally, the day will feature case study presentations on cutting-edge new clinical programs – including their design and keys to successful implementation and sustainability. The summit will conclude with a round table discussion on the strategic challenges to innovation for specialty provider organizations, which will feature all of the day’s case study presenters.
Annie Medina, MBA, ACNP-BC, Senior Associate, OPEN MINDS
How To Develop A Successful Marketing Plan: The OPEN MINDS Seminar On Marketing Strategy
Tuesday, August 14, 2018 | 9:00am – 12:00pm
A winning marketing plan is one of the basic business necessities that every health and human service organization needs – particularly in today’s changing market. However, creating a marketing plan can be a daunting task amidst the shifting environment. In this essential seminar, we will walk through the steps needed to design a successful marketing plan based on your organization’s strategic goals.
The following key components will be discussed:
- Key steps to building a successful marketing strategy and comprehensive plans
- Essential components to developing a marketing budget, including revenue forecasting, expense budgets, and return on investment
- Case studies on successful marketing plan development and implementation
Timothy Snyder, Jr., Executive Vice President, OPEN MINDS
The OPEN MINDS Children’s Services Summit
Friday, August 17, 2018 | 9:00am – 4:00pm
The market landscape for organizations serving children is changing. The prevalence of autism and mental health problems are on the rise along with special education budgets. There is more managed care for children’s mental health and for children in the child welfare system. For children served by health plans, the child welfare system, and the juvenile justice system, community-based solutions are preferred and many payers are now shifting to pay-for-success and pay-for-performance models. At the same time, new organizations are entering the field offering consumers and payers new solutions and approaches.
This shifting landscape has created strategic challenges for executives of traditional child-serving organizations. The sustainability challenge –Is my current business model sustainable for the long-term? The competitive challenge – Will new organizations with new solutions divert contracts and consumers from my organization? The new service line challenge – Can my organization successfully develop and launch new services that meet changing demands of payers and consumers?
For most organizations in the health and human service field, the status quo is not an option for sustainability and success. This is particularly true for organizations serving children – where a reorganization of financing, service delivery, and value proposition is underway.
For executives of organizations focused on children – whether in health, mental health, autism, development disabilities, child welfare, juvenile justice, or special education – new approaches to both strategy and management are key.
9:00am – 10:00am The Five Key Drivers of Change In The Children’s Service Market
10:15am – 12:00pm Building A New Value Proposition: Strategy & Positioning For Sustainability
12:00am – 1:00pm Lunch Break (lunch provided)
1:00pm – 2:30pm Meeting The Challenge Of New Service Lines
2:30pm – 3:30pm Building An Organization That Can Out-Perform The Competition: Value-Based Reimbursement & Performance Management
3:30pm – 4:00pm Town Hall Discussion: Building An Organization That Can Compete: Bringing Together Strategy, Finance, Marketing, & An Effective Workforce