Post-Institute Successful Marketing Plan Seminar


How To Develop A Successful Marketing Plan: The OPEN MINDS Seminar On Marketing Strategy

August 15, 2019 | 9:00am – 12:00pm

Hilton Long Beach Hotel | Long Beach, California

A winning marketing plan is one of the basic business necessities that every health and human service organization needs – particularly in today’s changing market. However, creating a marketing plan can be a daunting task amidst the shifting environment. In this essential seminar, we will walk through the steps needed to design a successful marketing plan based on your organization’s strategic goals. The following key components will be discussed:

  • Key steps to building a successful marketing strategy and comprehensive plans
  • Essential components to developing a marketing budget, including revenue forecasting, expense budgets, and return on investment
  • Case studies on successful marketing plan development and implementation

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